Gender of American Travelers to Italy 2012-2024, by quarter
Last update
2024-09-18
Next update
2024-12-01
Destination
Italy
Statistics
pct gender
Dimensions
quarter
Description
The chart shows the gender distribution of American travelers to Italy from 2012 to 2024, broken down by quarter. Female travelers (in red) consistently make up a higher percentage of visitors, hovering around 55-60%, while male travelers (in blue) represent around 40-45% of the total. The data reveals a persistent trend of more female than male travelers visiting Italy over the years, with slight fluctuations but maintaining this general pattern. Post-pandemic trends suggest a widening gap, with the percentage of female travelers showing a slight increase, particularly in recent years. This could reflect broader travel preferences or trends where women are more likely to engage in international travel to cultural or leisure destinations like Italy. The consistent dominance of female travelers presents an opportunity for tourism businesses to tailor experiences and marketing strategies toward female audiences.