Percentage of international travelers in Italy 2023, by age group
Last update
2024-09-06
Next update
2025-03-01
Destination
Italy
Statistics
Percentage of international travelers
Dimensions
Age group
Description
In 2023, the majority of international travelers to Italy were middle-aged, with the 45-64 years and 35-44 years age groups comprising nearly 70% of visitors. This suggests that Italy’s tourism appeal is particularly strong among established professionals and older adults, likely due to their higher disposable income and interest in cultural and historical experiences. The relatively lower percentage of younger travelers (aged 15-24) indicates that Italy may not be as prominent a destination for budget-conscious or adventure-seeking youth travelers compared to other European destinations. Additionally, the 9% share of visitors aged 65 and older highlights Italy’s continued attractiveness to retirees, likely drawn to its leisurely pace, historical significance, and scenic beauty.